Why do you want to create the content? Decide the long term goal behind your content strategy like increase in traffic, increase in revenue, increase in leads, high social media engagement, sales, etc.
Make sure to create a decision on your goals and objective before diving into the content creation because it will help you create content appropriately and target the right audience. Many times company don’t consider it as an essential step and skip investing time in it. Don’t do this; otherwise, all your efforts in creating content will go waste.