During creating the online content, it is important to have a Search Engine Optimization (SEO) strategy alongside optional with your strategy.

SEO tools help to identify ways to improve the discoverability of the site.

SEO software helps to save time and efforts and generate accurate reports at a click. It makes the work easy. If you are managing more than one website, SEO tools help you to assess each website performance on the fly.

Many freshers or entrepreneurs with multiple websites end up putting a lot of data in spreadsheets and analyzing it manually hence, that becomes overwhelming and also raises the risk of the reports being wrong or inaccurate.

Top Search Engine Optimization (SEO) Tools

Top 10 Free SEO Tools - How To Improve Website Ranking_1

1. Ahrefs (SEO keyword tool)

It is one of the best and recommended SEO online tools. People love the SEO keyword tool Ahrefs and it helps with keyword research, rank tracking, competitor research, SEO audit, viral content research and much more.

This tool shows us the site which backlinks to our competitors but not us.

It helps us to find great link opportunities, if ahrefs didn’t have the largest database of backlinks this wouldn’t have been so easy.

Ahrefs has been instrumental in getting our site ranked for several major keywords and get us upto 350,0000 visitors per month.

2. Google Search Console (Top SEO Tool)

Google search console helps you to report on your website’s presence in google SERP. It is necessary to verify your website by adding a code to your website or going through google analytics and you can submit your sitemap for indexing. But you don’t need to search for a console account to appear in Google’s search results, you can control easily what gets indexed and how your website is represented with this account.

Like SEO checker tools, search consoles help you to understand how google and its users view your website and allow you to optimize for better performance in google search results.

Google search console useful for new websites as it lets side owners submit web pages for search indexing.

3. Rank Math Plugin

It is also known as WordPress plugin which helps you to optimize content of your website and it also helps to add the metal titles and descriptions and structure your data very easily.

You should have to simply download and install this plugin to your WordPress website to start use of it or to use this rank math plugin.

This gives an SEO score to your content for each page. When you show which keyword you are targeting, this rank math plugin suggests ways to increase your ranking for that keyword. This is also useful to identify and fix dead links on your site and redirect URLS to pages.

4. Yoast SEO Plugin

To optimize your WordPress site and identify gaps in your content the Yoast SEO plugin makes it easy and helps to identify it. If your site runs on WordPress, install it, and activate the Yoast plugin to start or to begin it.

It allows you to improve and modify your content in three ways: SEO, readability and social with the help of Yoast, you can set meta descriptions, titles, canonical URL and label index/ no-index pages and other backend settings to your site.

This is a very important SEO tool. It helps to assign every post a readability score by measuring sentence and paragraph length and other criteria.

Yoast also has great features to help you improve the shareability of your posts on social media.

5. Google Trends

As per its name, google trend helps to recognize or track the trend or popularity of topics and in your industry all time.

We can use this tool to identify current trends and use that information to craft a timely and relevant content marketing strategy.

It gives a clear picture of how specific trends change over time and how peoples are searching patterns around it. This Google trend tool works best when it combined with other keywords to show comparisons of trends all the time. Suppose you have to know trends about Indian tractor, then you can use this tool.

6. Ubersuggest

It is a free SEO tool which helps to generate new keywords and also gives content ideas to users. This tool gives a high-level overview of the keyword for which you are searching.

When users search their keyword, they will see the monthly keyword search volume, how competitive it is to rank for, and the average cost per click. Ubersuggest tool provides the average numbers of backlinks that a site should have to rank for that keyword.

7. Bing Webmaster Tools

You can create your free Bing webmaster tool account, after creating an account, add your website and verify your ownership of the site. Then upload your sitemaps or create your own. After it completed you are able to start optimizing your site and its content using the Bing webmaster tool’s features and suggestions. It also has a full suite of analytics to help you analyze your website and search analytics.

Bing webmaster tools can provide useful keyword research to users and reporting also. It is able to crawl your website to identify issues.

8. Google Analytics

To check if your SEO efforts are working or not, you need to analyze your site’s findability to see where your traffic is coming from. After post optimizations, you may notice or check in traffic, but that traffic could be coming from other sources like social media. It provides depth details about website visitors, as well as real time activity.

Google analytics helps to know how many people interact with your website. With the help of this tool you can also check how many people are visiting your site, where your traffic is coming from, how long people are spending on the page etc.

9. Ahrefs Backlink Checker

It is the best free tool for link building. It is a free version of their full tool which shows you the top 100 backlinks to any website you search. This is best for checking the light backlink as well as analyzing your competitors.


10. SEM Rush

It is a backlink analysis and link building tool that provides you an in-depth look at your backlink profile.