Have You Checked Your Website Analytics?
Is it showing a high bounce rate? Then you must have to put effort into decreasing the bounce rate. This blog discusses twelve industry-proven approaches to decrease the bounce rate and boost the conversion rate in this blog. It would help if you kept in mind that bounce rate is one of the common conversion killers. If a significant number of users are leaving your website from the landing page, you do not get enough chance to convert them into subscribers and customers.
We give you one dozen practical UX tips to decrease landing page bounce rate, but before that, we would like to define the Bounce rate.
What Is Bounce Rate?
Bounce rate is the percentage number of users leaving your website from the landing page without moving to the second page. A higher bounce rate indicates that your webpages cannot convince users and are not taking call-to-action. A user can bounce from your website by clicking a link of a different website, clicking the back arrow to leave your websites, closing the open window tab, typing a new URL, or due to session time out caused by web hosting errors.
All these are considered normal human behavior, which means bounce rate is all over human behavior. But we can categorize a bounce rate into good and lousy bounce rates. An alarming bounce rate is terrible for your website health.
Let’s check the average bounce rate as per the industry standard and find out the excellent bounce rate.
- 80%+ is very bad
- 70%-80% is poor
- 50%-70% is average
- 30-50% is excellent
- 20% or below can be showing error due to incorrect implementation or using duplicate analytics code, event tracking, or third party addons such as Live Chat Plugins.
How To Reduce Your Bounce Rate?
Identifying and fixing bounce rate issues is very important as it is a matter of your website health.
Here, we pen down the 12 most helpful technic to improve bounce rate.
#1 – Provide A Better Overall User Experience
User experience is the absolute experience of users while interacting with your website. Good user experience means when a user finds your website easy and pleasing. Thus, developing a usable website that looks great on each platform and device.
#2 – Optimize Your Call of Action Placement
Make your call to action very clear and concise, which must be honest. If your user get misled, that means they are going through a bad experience with your website, which gradually enhance your bounce rate and low conversions.
#3 – Improve Your Site’s Speed
As we said, users made their minds to your website in the first few seconds. Thus, it would help if you didn’t waste time exposing them to a blank page, loading scrips, and downloading content. You can use paid tools like Pingdom and Google Page Speed. Also, you have an opportunity to optimize every landing page of your site.
#4 – A/B Testing + Targeted Landing Pages
Experiment with the trial and error method, use multiple content strategies on each web page, and run A/B split tests to see how it’s going. You can also build landing pages, different target audiences, long & short tail keywords, and demographic regions.
#5 – Use Videos To Engage Your Audience
Nowadays, people love to watch videos instead of reading webpage text. Videos are highly engaging and grab attention more than images, text, and articles. You can add animation, audio, music, and other persuasion tools.
#6 – Insert High-Quality Images To CAPTIVATE User Attention
Image is the second effective tool after video that captivates users’ minds, and it also decreases your bounce rate. Many high-end professional websites use high-quality photographs as a full-screen background. Google is very famous for its simple white background and nominal layouts. Their strategy is to use high-quality images on their landing pages.
# 7 – Let Your Customers Speak For You
The audience loves to read and listen to success stories. Thus, testimonials play a vital role in engaging people. Story-telling elements like videos, illustrations and audiences enrich your website. It is effective because people would like to listen and read previous customer experiences.
#8 – Introduce A Consistent Content Strategy
Don’t experiment with content strategy. Fix a strategy that includes a growing list of content platforms, formats, and mediums.
#9 – Keep Your Site Readable.
You have to make sure that all the text of your website is readable on every device, from phone to laptop. Use font sizes that are large enough to understand on smaller screens of smartphones and tabs.
#10 – Show Your Credibility
Show your brand authenticity because consumers are getting smarter every day. Consumers quickly check your brand authenticity before buying it. They want to know about website reliability.
#11 – Target Abandoning Users
Despite every one of your endeavors, now and again, a client might, in any case need to leave your site. It’s not your shortcoming, perhaps something came up in their own life, and they just needed to leave.
#12 – Target Engaged Users
Engaged users also bounce without taking action. It is not going to help your conversions. In this case, show your user the most relevant offer.
Take the assistance of a web development company in India and make your website professional and effective by reducing the bounce rate.
Akshay Sharma is a digital marketing enthusiast and has written many topics in the related field like health, fitness and lifestyle.
